Digital Content Officer

New York City, USA
[Closing date: February 3, 2017]

 

The Drugs for Neglected Diseases initiative (DNDi) is a patient-needs driven, not-for-profit research and development (R&D) organization discovering and developing safe, effective, and affordable medicines for neglected diseases that afflict millions of the world’s poorest people. DNDi focuses on developing new treatments for the most neglected patients suffering from little-known, often fatal diseases including human African trypanosomiasis (sleeping sickness), leishmaniasis, Chagas disease, filaria, mycetoma, pediatric HIV, and hepatitis C. DNDi‘s primary objective is to deliver 16 to 18 new treatments by 2023. In 2016, in collaboration with the World Health Organization, DNDi launched the Global Antibiotic Research and Development Partnership, a not-for-profit research and development organization to develop new antibiotic treatments.

The organization grew out of years of frustration on the part of field teams working with Doctors Without Borders/Médecins Sans Frontières (MSF), who were increasingly unable to treat their patients because the medicines they were using were ineffective, toxic, or no longer produced.  MSF committed a portion of its 1999 Nobel Peace Prize funds to develop a new model for R&D for neglected diseases, leading to the creation of DNDi, with co-founders the Oswaldo Cruz Foundation from Brazil, the Indian Council of Medical Research, the Kenya Medical Research Institute, the Ministry of Health of Malaysia, the Institut Pasteur of France, and the World Health Organization Special Program for Research and Training in Tropical Diseases. To date, DNDi has delivered seven new treatments that are already in the hands of millions of patients.

Headquartered in Geneva, Switzerland, DNDi has four main regional offices in Brazil, India, Kenya, and the United States, and several other offices, including in Japan, Democratic Republic of Congo, and Malaysia. In 2008, DNDi opened an affiliate office in New York City to serve as the headquarters for DNDi North America. A registered 501(c)(3) non-profit, DNDi North America works to strengthen and expand scientific, policy advocacy, partner development, communications, and fundraising efforts in the region to enhance DNDi’s global impact.

 

Objective of the Position

The Digital Content Officer will be a dynamic and creative self-starter.  As a member of the global communications team, s/he will be responsible for planning and developing digital content to build DNDi’s digital audience and online brand, increase awareness about neglected patient needs, and promote DNDi messages.

While based in New York, this position is firmly interlinked within a global communications team and will have daily contact with communications focal points in Africa, Asia, and Latin America, as well as with the European headquarters.

 

Organizational Relationships

The Digital Content Officer reports directly to the Regional Communications Manager in North America. He/she will play a key role in developing digital content, under the guidance of the Social Media and Web Manager based in Geneva. He/she will work in close co-operation with colleagues globally, in particular the Communications Managers in offices in Rio, Nairobi, Delhi, and other project offices to drive digital content and enable DNDi to reach its digital strategy objectives.

 

Key Responsibilities

Digital Content Development (80%)

  • Propose and develop digital content to build DNDi‘s digital audience and online brand, for example by:
    • Planning and developing content in collaboration with DNDi disease or drug discovery experts, clinical trials staff, field/regional office staff, DNDi partners etc.
    • Planning, commissioning, editing and repackaging raw content developed by Communications team colleagues to maximize its impact
    • Anticipated dissemination channels include:
      • Social media channels
      • DNDi global and regional websites
      • Corporate e-newsletters
    • Anticipated types of content include:
      • Graphics, infographics, photo content for social sharing
      • Short web animations, explainer videos, Facebook-specific videos
      • Blog posts on third party websites (storify, medium and similar platforms)
  • Assist Communications team members in improving the planning and delivery of DNDi’s online communications strategy, for example by:
    • Developing and managing an online editorial calendar based on R&D milestones, news hooks, and an “in-house” calendar of content that can drive audience despite lack of news angles
    • Contributing to a social media strategy by identifying target audiences and engaging in digital activation
    • Providing key Twitter/Facebook analytics to inform and guide future activities and investments
    • Providing Communications team with social listening on other campaigns, initiatives, news angles
  • Propose and develop content and strategy for ad hoc digital campaigns, including for instance the sleeping sickness fundraising campaign (sleep.dndi.org)

Multimedia Content Management (10%)

  • Ensure that DNDi’s global image/video database is correctly tagged, organized and used strategically for content creation in line with editorial plan
  • Ensure that content is uploaded and provided with captions

North America-specific Communications (10%)

  • Develop North America-specific digital content for fundraising purposes, including e-newsletters, mass mailings, email appeals, and e-marketing, and assist North America Communications Manager on other North-America specific communications initiatives as needed

 

Qualifications

  • Education: Four-year degree from an accredited university focusing on communications or journalism, public health, international relations, or any related and relevant field
  • Experience: Two to three years of experience in the production of digital content
  • Excellent written communications skills, particularly for short web blurbs, captions, headlines, tweets etc.
  • Capacity to translate complex scientific/medical terminology into simpler, engaging but accurate language for a broad audience
  • Ability to work effectively as part of a small North American team, as well as a large, diffuse, international, multicultural communications team
  • Excellent organizational skills and proven ability to produce high-quality results under tight deadlines, while simultaneously managing multiple projects and assignments
  • Knowledge of WordPress or other CMS tools, or proven ability to acquire good knowledge rapidly and independently
  • Experience in dissemination of content across all social platforms
  • Knowledge and experience working with photo and video editing tools
  • Solid knowledge of Adobe Photoshop, Illustrator, and InDesign or proven ability to acquire good knowledge rapidly and independently
  • Basic knowledge of video editing (e.g. iMovie, FinalCutPro, Adobe Premiere or Adobe AfterEffects) or proven ability to acquire good knowledge rapidly and independently
  • Portfolio of relevant work available
  • Passion/interest in health, human rights, global justice and/or humanitarian issues
  • Language: Fluent written and spoken English; Spanish language skills desired; French or Portuguese a plus

 

Other

  • Start date: March 1, 2017
  • Full-time, based in New York City
  • Excellent salary, commensurate with experience, and benefits package
  • Some travel required (within North America, Europe, and occasionally to field projects)

 

To apply

  • Deadline for application: Accepting applications until February 3, 2017.
  • Only shortlisted candidates will be contacted.